BP Crisis Management
27/07/10 15:09 Filed in: Public Relations
This incident with BP serves well to remind us that we are all vulnerable to outside influences that could seriously affect our reputation. When our reputation is damaged it can take years to regain.
So how can you ensure that your company is ready to positively handle a crisis that may not be your fault?
For example: What if the property next door burns down and seriously damages your premises, can you still deliver to your clients/customers?
Are you going to be able to reassure customers that you are still in business and performing at the same high standard?
Do your staff know what to say to everyone outside the building including journalists, family members, clients, and work colleagues?
There are a number of starting points that you can do today.
Run crisis management courses for your board members and staff to ensure they all know what to do and say.
Look at all the likely things that could happen and work up a crisis strategy around each one so that the plan can kick into action the instant something happens.
BP have taught us all a valuable lesson, don’t leave your Crisis Management up to chance by saying “it will never happen to us.” It can so therefore it might.
Posted by: Vivienne Tregidga
PR and Marketing Manager PNDesign.
Pet Portrait Photo Competition
21/07/10 10:25 Filed in: Competition
Have you got a pet? Does it look good in front of a camera lens?
We’re promoting a Pet Photo competition for one of our clients, photographer Philippa Double of Double Image Photography in Beeston.
George Packer BVSc MRCVS, from Churchcroft Vet practice in Beeston will be judging the winning photo in the 2nd week of August. The winner will receive a large photo of their pet in a frame of your choice.
Call Philippa on 0115 925 2725 to get your pet in this competition.
Visit our Facebook page and win a bottle of champagne!
16/07/10 11:36 Filed in: News
We’ve recently started a new Facebook page specifically for PNDesign on which we are going to connect with our customers, announce events and provide special offers over the coming months.
Did you know that Facebook has over 400 million users world-wide? Its a great way to promote your services and connect with a new audience. If you’d like some advice on how to set up a page for your own business, give us a call.
When we've got our first 100 fans we'll select one at random and giveaway another bottle of Champagne to the lucky winner. You've got to be in it to win it!
Is your Branding working?
16/07/10 11:31 Filed in: Branding
A lot of people are unclear about what branding actually means, and how it works. If this is the case then it's possible that your branding is out of date and/or generally looking tired. Does it...
1. Make a good first impression?
2. Show that you are professional and serious about your service/product?
3. Demonstrate that you are a market leader in your field?
4. Memorable?
5. Clear and concise?
6. Reassuring and confidence building?
7. Consistent with your vision for the company?
8. Represent the reality of what your company delivers?
9. Encapsulate what your company sells?
10. Work well across all mediums: e.g. social networking, printing, signage, adverts, magazines and newspapers, badges, letterheads, brochures, pens, vehicles, packaging, presentations, conference material, products?
When you look at your branding are you sure it does everything that you need it to? Even if it misses just a couple of the points listed in above, then it is under performing and you will need to revisit it. I can guarantee that your competitors are strengthening their brand!
If you would like a brand review to make sure your brand is fit for purpose, contact us today and we'll arrange a free consultation.
Beeston BID Campaign Roll-Out
The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.
The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.
Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.
Further examples of our work for the BID can be found on our PR page.