Mar 2010
Ready to take the Scalextric Challenge?
25/03/10 10:43 Filed in: Public Relations
PNDesign, Scalextric, home of Formula One and Help for Heroes - all in the same sentence. Now I never saw that one coming!
Paul recently came across an opportunity to contribute to Help for Heroes, a charity for the wounded in Britain's current conflicts, and with a brother active in the RAF this is one charity close to his heart. Combined with child-long obsessions with Scalextric and Formula One, how could he not refuse to come on board as a corporate sponsor for this year's Scalextric Challenge?
With regional heats all over the country, this is something you can get involved in too - show your support by turning up and having a go. The fastest times will be put on a leader board and in October the top 32 will be invited to the British Racing Drivers Club in Silverstone for the final - could it get any better? Check out the Scalectric Challenge website for up-do-date news, leader board and a list of forthcoming heats.
Smile for the birdie!
24/03/10 15:02 Filed in: Public Relations
Politicians are acutely aware of the power of photographs, probably more than they are of the policies they represent.
Aware that the public are getting wise to spin PR – something that gives the profession a bad name – the political PR machine is kicking off in a non-political way to draw interest into the campaign. Photography will also appeal to young people who are more likely to engage with pictures than words. This softly-softly approach is a clever way of starting the election campaign that we are all expecting to be an eye-gauging hair-pulling contest. It’s not going to be pretty!
The other side of this coin is the control the politicians are hoping to gain over their images. They want to be able to pick the pictures that make them look as if they are engaging sympathetically and empathetically with the public. They also want to be seen as the ‘nice guys’ who are taking everything the public say very seriously.
The winning team will be able to show off photographs that endorse the votes and the losing team will demonstrate those photographs that best say ‘you chose the wrong team’
Whichever way, we the public will be subliminally steered by images. What better way of achieving all these goals than to engage an official photographer?
This leads me onto your PR – don’t underestimate the value and power of a photograph/image. Think hard about what images are depicting your company ethos. What are they saying about you and could they say it better/stronger?
Contact our PR Manager, Vivienne Tregidga if you’d like us to help.
Promoting local award-winning photography studio
19/03/10 14:47 Filed in: Testimonials
“I have used PNDesign for a number of years for designing leaflets, posters and other promotional materials for my photography business. PNDesign have always provided an excellent, high quality design service with a creative, responsive, friendly approach. Deadlines have always been met, even when I land urgent jobs on them, which is why I continue to use and recommend them.”
Philippa Double, Double Image Photography (Nottingham) > www.doubleimagephotography.co.uk
Getting 'Inspire'd in Nottingham
07/03/10 10:27 Filed in: Events
PNDesign’s founder and MD, Paul Newson, was proud to sponsor the March Inspire networking event at Fraser Brown Solicitors in Nottingham on Thursday, 4th March.
As a regular attendee and one of the founding members of the networking club way back in early 2009, Paul has made many great contacts amongst the business community of Nottingham. He gave a quick presentation introducing our services, before handing over to the main presenter - Claire Curzon, a social-networking specialist.
Originally more ‘creative industries’ focused, the club now attracts a wide range of businesses, some travelling from Sheffield, Derbyshire or Leicestershire to attend the monthly event. In fact, organiser Lee Callendar even had to turn people away due to fire restrictions in the 1930’s wood panelled offices - a shame, but it just shows how the club has grown in recent months, all down to Lee’s email marketing campaign.
Originally more ‘creative industries’ focused, the club now attracts a wide range of businesses, some travelling from Sheffield, Derbyshire or Leicestershire to attend the monthly event. In fact, organiser Lee Callendar even had to turn people away due to fire restrictions in the 1930’s wood panelled offices - a shame, but it just shows how the club has grown in recent months, all down to Lee’s email marketing campaign.