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Droopy Leaflet Syndrome

pndesign@mac.com — 2010-08-19T14:46:05+01:00

Welcome to the third article in our series of TEN TOP TIPs that will help you get a clearer idea of what marketing materials are right for your company.

If you haven’t read our first two then you can click on these links:

The Humble Business Card gave you some practical advice about how to produce good business cards and how to get maximum use out of them.

To Brochure or Not to Brochure will help you decide if your company needs a brochure... and if it does, how you can use it constructively.

Here is the third of our 10 TOP TIPs on how to avoid...

The Droopy Leaflet syndrome
We’ve all experienced this type of leaflet that droops as soon as it’s picked up, acting like it’s been on the booze all night. It’s reluctance to be helpful to the inquisitive reader as they struggle to unfold its relaxed leaves without ripping, borders on the perverse. It’s as if the leaflet is saying “I have nothing of importance to say anyway so just leave me to slump on the leaflet stand!”

Which is exactly what happens, except the leaflet, after the reader’s attempts to engage with its contents, now looks old and rumpled as well as sozzled!

Another affliction of the droopy leaflet is that it will invariably be crammed to the hilt with text. So if you were lucky enough to unfold the droopy leaflet successfully, you’ll be assaulted by billions of very small words all holding their breath like ten burly men squeezed into a telephone box! Where does one end and another begin!

The entire experience is fraught and unpleasant, especially if they haven’t used deodorant!

The moral...
All this kind of leaflet is saying is that the company is in trouble because they can’t afford to produce a good quality leaflet and do not put a value on attention to detail. Ultimately you would not want to do business with this company.

The moral of this story is, take time over your leaflet, treat it as if it were being presented to royalty. It is your one and only chance to impress so think how your customers and peers will see it.

A paper megaphone
If you need to produce a leaflet it is because you NEED to inform your audience of
• Your services – changes or additions
• Products
• Offers
• Prices
• Competitions
• Events
• News to shout about
• That you are the best in your field
• You are trustworthy

Your leaflet is standing alone out there in the market place shouting on your behalf. Make sure it stands out proudly against the thousands of others!

Anti Droopy Laws
Make sure:
• It is printed on good quality paper that will endure being handled many times
• It is On Brand
• The information is concise and easy to read
• Pictures are relevant
• Include your contact details
• Something to be proud of

Sent to the four winds
Where and when are you going to use these leaflets that are now beautifully designed and crafted? It could be used to:
• Send out to clients/customers
• Sit in your beautifully decorated reception area
• Placed provocatively on your exhibition stand
• Alongside hundreds of others in a public forum
• As part of your company information pack
• Sent out to the media
• Demonstrate products during meetings
• Invite clients/customers to an event

Leaflet Review
Your leaflet should be designed by a professional to be in line with your Branding. If you have not carried out a branding exercise then invest in getting this done first. Your branding should clearly define who you are and where you stand in the market.

If you’d like us to review your leaflet, send it to us and we’ll get in touch with an honest impartial opinion.

Look out for the next instalment in the series of TTTs.
A full list is available on 10 Top Tips index.

To Brochure or not to Brochure?

pndesign@mac.com — 2010-08-13T15:16:53+01:00

The first of our 10 TOP TIPs:
The Humble Business Card gave you some practical advice about how to produce good business cards and how to get maximum use out of them.

Here is the second of our
10 TOP TIPs to help you decide if your company needs a brochure...
and if it does, how you can use it constructively.

To Brochure or not to Brochure?
First you have to ask this vital question - How will I use a brochure? A lot of time and expense goes into creating a brochure so it is important that the information contained in it is well thought out and structured. How you will use the brochure should determine what goes in it.

Your brochure should be engaging and inspiring, and reflect your corporate branding. The language used within the brochure should reflect your sector. For example, an easy relaxed language would not be appropriate for solicitors or accountants, equally dry and factual would not suit a creative industry.

Being careful not to include specific dates will significantly extend the brochure’s life span. The information within a Brochure should remain as generic as possible.

How can a Brochure be used?
• Prominently situated in your reception area for visitors to browse
• Given to new contacts at events
• Featured on exhibition stands
• Featured on your website
• Sent out with products
• Left with client/customer after a meetings
• Sent to prospective clients after an enquiry
• Used as a cold marketing tool
• As part of your campaign strategy

A Brochure can be any of the following:
• A flagship for you branding
• A platform about services on offer
• An Introduction to the staff and their roles
• A platform for testimonials/success stories
• Vital information about where you are and how people can contact you
• A call to action tool

Brochure Review
Your brochure should be designed by a professional to be in line with your Branding. If you have not carried out a branding exercise then invest in getting this done first. Your branding should clearly define who you are and where you stand in the market place.

If you’d like us to review your brochure send it to us and we’ll get in touch with an honest impartial opinion.

Look out for the next instalment in the series of TTTs.
A full list is available on 10 Top Tips index.

The Humble Business Card

pndesign@mac.com — 2010-08-13T13:37:43+01:00

Welcome to the first article in our series of 10 TOP TIPs that aims to give you no nonsense pointers on improving your marketing material.

The Humble Business Card
What does your business card do for you? What do you want it to do? And what do you expect it to do? These may seem silly questions but it is amazing how many businesses underestimate the power of their business card. This should be made a criminal offence in the business world!

Your business card, in a lot of cases, will be the first impression a new contact will receive about you and your business. This might be at a networking event that you’ve spent good money attending in order to gain new contacts or clients. Or you might be attending that first introduction meeting with a new client. This is what normally happens...

Interaction one:
You will introduce yourself to a new contact you are hoping will become a client or customers.

Interaction two:
You exchange business cards.

Interaction three:
You feel the card and turn it over.
Then what? What do you want to
happen now?

You want this new contact to be impressed with your business card, and keep it in a prominent place so that they call you first before your competitors. You want them to recommend you to their contacts. This wish list may not happen at once; it may take weeks, months or even years after that first meeting before that contact does anything with your card.

Your card has to have endurance. It has to
• Impress, Inform and Reassure
• Inspire them to give you their loyalty over your competitors
• Demonstrate your company ethics and professionalism
• Be a physical reminder of who you are and what you do

For example, if you are a Consultant, exactly what kind of Consultant are you and what do you specialise in?

How to make your Business Card work for you
We have established that your business card has to work hard the moment it leaves the starting blocks. So why do we at PNDesign see a high percentage of rubbish business cards that are either boring, uninspiring, omit important information, and are produced on thin wobbly card that crumples at the first hurdle?

Here are the important elements that should feature on your business card.

Front: Contact Details
1. Company name and logo or Corporate Branding
2. Your name and title
3. Company address
4. Telephone numbers
5. Email address
6. Brief description of what the company does
7. Website address

Reverse: Mini-Brochure
Don’t waste the opportunity to tell people more about yourself and your business. Use the back of the Business Card as a mini-brochure, with a short bullet-point list of your main services and the benefits of those services to your potential clients.

Business Card Review
Your business card should be designed by a professional to be in line with your Branding. If you have not carried out a branding exercise then invest in getting this done first. Your branding should clearly define who you are and where you stand in the market place.

If you’d like us to review your Business Card send it to us and we’ll get in touch with an honest impartial opinion.

Look out for the next instalment in the series of TTTs.
A full list is available on 10 Top Tips index.

Introducing our Ten Top Tips

pndesign@mac.com — 2010-08-12T19:09:27+01:00

PNDesign are celebrating
10 years in business this November.

Over the next 10 weeks we’ll be spreading this joy around by sharing our 10 Top Tips for producing great marketing material.

Because we are all busy people,
the 10 Top Tips (or TTTs) will be explained in easy language and get right to the point.

Coming soon over the next 10 weeks:

1. The Humble Business Card: Is yours a throwaway or a keeper?
What does your business card do for you? What do you want it to do? And what do you expect it to do? These may seem silly questions but it is amazing how many businesses underestimate the power of their business card.

2. To Brochure or not to Brochure... that is the question!
A lot of time and expense goes into creating a brochure so it is important that the information contained in it is well thought out and structured.

3. Droopy Leaflet Syndrome… a problem that can afflict any business!
We’ve all experienced this type of leaflet that droops as soon as it’s picked up, acting like it’s been on the booze all night.

4. Making an Exhibition of Yourself: Are you drawing the right kind of attention?

with more to follow soon... watch this space!

Bookmark this page or subscribe to our RSS feed to make sure you don’t miss each TTT as it’s posted!

Beeston BID GO! Campaign

pndesign@mac.com — 2010-08-12T16:17:56+01:00

We’ve just had all the materials produced for our Beeston BID GO! Campaign that we’ve been running for the last few months and they look great!

The Beeston BID (Business Improvement District) covers the centre of Beeston and includes over 500 businesses.

The businesses will benefit from a 5 year strategy delivering:

Marketing and PR for each business as well as the town as a whole
Bigger and better events
A crimewatch initiative
Engagement with the 33,000 students from in and around the area
Unique touch-screen directories with dynamic mapping and advertisements

The next stage of the campaign, where the businesses get to vote on the plans, is being launched on 2nd September at the Town Hall in Beeston. This event is open to all businesses in the BID area.

For more information, visit the BID website (www.beestonbid.org) or contact Vivienne Tregidga, campaign manager, on 07816 753664.

BP Crisis Management

pndesign@mac.com — 2010-07-27T15:09:49+01:00

Tony Hayward, CEO of BP is soon out of a job - not because he is bad at his job but because the company’s Crisis Management let him down.

This incident with BP serves well to remind us that we are all vulnerable to outside influences that could seriously affect our reputation. When our reputation is damaged it can take years to regain.

So how can you ensure that your company is ready to positively handle a crisis that may not be your fault?

For example: What if the property next door burns down and seriously damages your premises, can you still deliver to your clients/customers?

Are you going to be able to reassure customers that you are still in business and performing at the same high standard?

Do your staff know what to say to everyone outside the building including journalists, family members, clients, and work colleagues?

There are a number of starting points that you can do today.

Run crisis management courses for your board members and staff to ensure they all know what to do and say.

Look at all the likely things that could happen and work up a crisis strategy around each one so that the plan can kick into action the instant something happens.

BP have taught us all a valuable lesson, don’t leave your Crisis Management up to chance by saying “it will never happen to us.” It can so therefore it might.

Posted by: Vivienne Tregidga
PR and Marketing Manager PNDesign.

Pet Portrait Photo Competition

pndesign@mac.com — 2010-07-21T10:25:57+01:00

Have you got a pet? Does it look good in front of a camera lens?

We’re promoting a Pet Photo competition for one of our clients, photographer Philippa Double of Double Image Photography in Beeston.

George Packer BVSc MRCVS, from Churchcroft Vet practice in Beeston will be judging the winning photo in the 2nd week of August. The winner will receive a large photo of their pet in a frame of your choice.

Call Philippa on 0115 925 2725 to get your pet in this competition.

Visit our Facebook page and win a bottle of champagne!

pndesign@mac.com — 2010-07-16T11:36:18+01:00

Would you like to win a bottle of Champagne?

We’ve recently started a new Facebook page specifically for PNDesign on which we are going to connect with our customers, announce events and provide special offers over the coming months.

Did you know that Facebook has over 400 million users world-wide? Its a great way to promote your services and connect with a new audience. If you’d like some advice on how to set up a page for your own business, give us a call.

When we've got our first 100 fans we'll select one at random and giveaway another bottle of Champagne to the lucky winner. You've got to be in it to win it!

Is your Branding working?

pndesign@mac.com — 2010-07-16T11:31:19+01:00

A lot of people are unclear about what branding actually means, and how it works. If this is the case then it's possible that your branding is out of date and/or generally looking tired. Does it...

1. Make a good first impression?

2. Show that you are professional and serious about your service/product?

3. Demonstrate that you are a market leader in your field?

4. Memorable?

5. Clear and concise?

6. Reassuring and confidence building?

7. Consistent with your vision for the company?

8. Represent the reality of what your company delivers?

9. Encapsulate what your company sells?

10. Work well across all mediums: e.g. social networking, printing, signage, adverts, magazines and newspapers, badges, letterheads, brochures, pens, vehicles, packaging, presentations, conference material, products?

When you look at your branding are you sure it does everything that you need it to? Even if it misses just a couple of the points listed in above, then it is under performing and you will need to revisit it. I can guarantee that your competitors are strengthening their brand!

If you would like a brand review to make sure your brand is fit for purpose, contact us today and we'll arrange a free consultation.

Beeston BID Campaign Roll-Out

pndesign@mac.com — 2010-07-16T11:20:36+01:00

The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.

The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.

Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.

Further examples of our work for the BID can be found on our PR page.

Racing Cars, Speed and Networking!

pndesign@mac.com — 2010-07-16T11:14:46+01:00

The recent Monster Networking event, Thursday 8th July at Fraser Browns Solicitors in Nottingham was great fun for us. Well, mainly for me as I set the fastest lap time on the Scalextric Challenge course set up by Jim Cowan of Cowan Global Events.

My lap was the fastest on the night at 30 seconds dead but it wasn't fast enough to knock AJ Hall of Arnold off the top of the oveall leader board with an amazing time of 27.09.

Raising over £400 on the night in aid of 'Help for Heroes', this was an excellent way to network and have fun at the same time, we heartily recommend it.

PNDesign are proud to be corporate sponsors of the Scalextric Challenge. Check out their website for the current Leader Board and more information about a Scalextric Challenge event near you.

New face at PNDesign

pndesign@mac.com — 2010-07-16T11:04:14+01:00

We are really excited that PNDesign can now offer website design and a wider creative design service. This is partly due to our new recruit Richard Rollinson joining the design team in the studio.

Rich has worked with us on a freelance basis for a number of years and comes with a wealth of experience. He specialises in fresh, modern looking design concepts and has worked in a couple of big name agencies in Nottingham. A keen photographer, Rich has already set about taking shots for our own portfolio (watch this space!).

Top Tips for Organising an Event

pndesign@mac.com — 2010-05-14T14:36:34+01:00

An event is an excellent way to entertain your clients and customers and can expand your existing client base, gain new business and create high visibility in the marketplace.

It is one of the best ways of telling people that your business is doing well. Done correctly the event has the ability to be more effective than advertising.

Here are some top tips to help make your next event a success:

An event to raise money for charity is a different occasion than for promoting your company. The two can go together, but will take skilful organisation as the charity can easily overshadow and even blot out your company.
Allow plenty of time to organise the event, do not leave it up to your office junior unless they have a good track record of success in this field!
An event should be given the same level of thought, planning and strategy you would put into bidding for a new contract.
The event will transmit the kind of people you are, your ethos, the relationship you have with your staff and how much you value your clients/customers.
Get maximum PR from the event by sending press releases to relevant media and inviting them, the etiquette being only one local/national and one sector specific publication, ensuring they are informed about each other.
With radio and TV, invite one or the other, never both. Remember the media should to be treated as a valued guest so allocate a senior member of staff to look after them.

If you would like help with organising and promoting your next event, get in touch with our PR Manager Vivienne Tregidga on our usual number.

Out and About

pndesign@mac.com — 2010-05-14T14:32:49+01:00

We have recently attended three great events that proved inspirational as well as entertaining.

First was Apprentice Night at Latino's restaurant in Beeston, a fundraising evening in aid of Rainbows Hospice with three of the contestants from TV's Apprentice show - winner Yasmina Siadatan (shown here in conversation with our Vivienne) and runners up James McQuillan and Howard Ebison.

Charismatic Des Coleman - local BBC Weather presenter, was the MC for the night and held a lively auction. The evening raised just over £5,000 for the various charities represented.

Doug Richards' Worst Mistakes
Nottingham's Business School at the Djanogly International Centre hosted an evening with Doug Richards (who you may know from the first series of Dragons' Den). Doug talked (ranted!) about his 'Most Embarrassing Mistakes'. I wonder how many of us would have that kind of courage! His talk (rant!) was extremely entertaining and inspiring at the same time.

Where food meets fashion
Viv organised a small ladies luncheon and fashion show at 'Signature' restaurant and boutique in West Bridgford in aid of the charity S.H.E. UK (Survivors Helping Each Other). Forty seven guests helped her raise £650 and much needed awareness for the charity.

Mentoring for Recovery

pndesign@mac.com — 2010-05-14T14:29:29+01:00

Factual evidence shows that negative perception is creating the wrong picture about the recession. This is due to 24/7 access to a high level of information where the media is focusing on the victims rather than the successes.

There is evidence that suggests a healthy growth in small business start-ups. History has shown that small businesses and the entrepreneurial spirit are Britain's strongest assets and have proved important factors in pulling the country out of recessions and two world wars.

It's important that any new business has access to constructive support from established companies. Over the last few months Paul has given up a few hours a week to be part of the The Hive mentoring programme, run by Nottingham Trent Uni. The Hive helps new businesses develop their ideas and formulate business plans, as well as a place to operate from and professional advice on-tap at all times.

Giant Egg Winner!

pndesign@mac.com — 2010-05-14T14:22:34+01:00

Our Easter competition last month created a lot of interest from you all, so commiserations to the unsuccessful entries.

The answer to the weight of the world's largest chocolate Easter egg is a whopping 1950kg (or at least it was at the time of writing!)

It was Rachael Newman, a fundraiser at the charity CP Sport who was the lucky winner of the giant handmade egg from Chocolate Utopia.

CP Sport is the sports organisation for people with cerebral palsy, providing sporting opportunities to individuals of all ages and at all levels from recreational right through to paralympic competition.

"I am having trouble keeping the staff from eating this beautiful egg because I think it will raise us a lot of money in a raffle or maybe an auction." said Rachael. "Thank you Paul."

Sign up to our newsletter and watch our for our next eggciting competition!

PNDesign Newsletter Archive Goes Live!

pndesign@mac.com — 2010-04-04T19:47:18+01:00

For the last few months we’ve been sending out regular newsletters to our mailing list, as well as past and present customers, and generally anyone we meet on our travels! The newsletters are a short round up of what we’ve been up to lately, with regular competitions and announcements of projects going live. Make sure you don’t miss out in future by signing up!

Visit the PNDesign Newsletter Archive here.

Ready to take the Scalextric Challenge?

pndesign@mac.com — 2010-03-25T10:43:02+00:00

PNDesign, Scalextric, home of Formula One and Help for Heroes - all in the same sentence. Now I never saw that one coming!

Paul recently came across an opportunity to contribute to Help for Heroes, a charity for the wounded in Britain's current conflicts, and with a brother active in the RAF this is one charity close to his heart. Combined with child-long obsessions with Scalextric and Formula One, how could he not refuse to come on board as a corporate sponsor for this year's Scalextric Challenge?

With regional heats all over the country, this is something you can get involved in too - show your support by turning up and having a go. The fastest times will be put on a leader board and in October the top 32 will be invited to the British Racing Drivers Club in Silverstone for the final - could it get any better? Check out the Scalectric Challenge website for up-do-date news, leader board and a list of forthcoming heats.

Smile for the birdie!

pndesign@mac.com — 2010-03-24T15:02:50+00:00

It’s never been known before but this year for the first time the general election has appointed an official photographer. His name is Simon Roberts and his speciality is photographing crowd scenes.
Politicians are acutely aware of the power of photographs, probably more than they are of the policies they represent.

Aware that the public are getting wise to spin PR – something that gives the profession a bad name – the political PR machine is kicking off in a non-political way to draw interest into the campaign. Photography will also appeal to young people who are more likely to engage with pictures than words. This softly-softly approach is a clever way of starting the election campaign that we are all expecting to be an eye-gauging hair-pulling contest. It’s not going to be pretty!

The other side of this coin is the control the politicians are hoping to gain over their images. They want to be able to pick the pictures that make them look as if they are engaging sympathetically and empathetically with the public. They also want to be seen as the ‘nice guys’ who are taking everything the public say very seriously.

The winning team will be able to show off photographs that endorse the votes and the losing team will demonstrate those photographs that best say ‘you chose the wrong team’
Whichever way, we the public will be subliminally steered by images. What better way of achieving all these goals than to engage an official photographer?

This leads me onto your PR – don’t underestimate the value and power of a photograph/image. Think hard about what images are depicting your company ethos. What are they saying about you and could they say it better/stronger?

Contact our PR Manager, Vivienne Tregidga if you’d like us to help.

Promoting local award-winning photography studio

pndesign@mac.com — 2010-03-19T14:47:51+00:00

For Double Image Photogaphy, a local studio specialising in portrait and studio photography, we have designed and produced a range of promotional materials over several years, including their original website. Award-winning Proprietor of the studio, Philippa said:

“I have used PNDesign for a number of years for designing leaflets, posters and other promotional materials for my photography business. PNDesign have always provided an excellent, high quality design service with a creative, responsive, friendly approach. Deadlines have always been met, even when I land urgent jobs on them, which is why I continue to use and recommend them.”
Philippa Double, Double Image Photography (Nottingham) > www.doubleimagephotography.co.uk

Broxtowe Youth Council

pndesign@mac.com — 2009-03-06T10:44:18+00:00

We have branded and produce a quarterly magazine for the Broxtowe Youth Council, the foremost youth council in the UK. Project leader Jan Key said:

“Broxtowe Youth Council decided they wanted a magazine for young people in Broxtowe and we approached PNDesign as they had been recommended to us by Broxtowe Borough Council. This was to be a magazine made by young people for young people and we met with them to discuss what sort of design, layout and material was to be put in it.

Their enthusiasm and patience has been paramount ever since!! It is not easy working with a group of approx 25 young people all shouting out their ideas but this is what they did and brilliantly.

It has been quite difficult in a lot of ways to collate articles and photographs from different areas of Broxtowe by different young people and get them over to PNDesign. Their designer Louise has come over to us, looked at what we have gathered together, discussed what we wanted to do and sorted out many of the technical problems we had. Her input has been invaluable and we could not have asked for better help. Her expertise and guidance has been second to none and without her personal help we would not have been able to produce such a glossy and successful magazine.

It has been so successful that it as been used as a model for other youth service areas.”
Jan Key, Youth Worker, Broxtowe Borough Council (Nottingham)

Getting 'Inspire'd in Nottingham

pndesign@mac.com — 2010-03-07T10:27:54+00:00

PNDesign’s founder and MD, Paul Newson, was proud to sponsor the March Inspire networking event at Fraser Brown Solicitors in Nottingham on Thursday, 4th March.

As a regular attendee and one of the founding members of the networking club way back in early 2009, Paul has made many great contacts amongst the business community of Nottingham. He gave a quick presentation introducing our services, before handing over to the main presenter - Claire Curzon, a social-networking specialist.

Originally more ‘creative industries’ focused, the club now attracts a wide range of businesses, some travelling from Sheffield, Derbyshire or Leicestershire to attend the monthly event. In fact, organiser Lee Callendar even had to turn people away due to fire restrictions in the 1930’s wood panelled offices - a shame, but it just shows how the club has grown in recent months, all down to Lee’s email marketing campaign.

Conference branding for R3

pndesign@mac.com — 2009-02-01T09:40:29+00:00

For R3, The Association of Business Recovery Professionals in London, we have produced several conference branding packages for events in Switzerland, France and Germany. This what they said about our work:

“I have always found PNDesign to be professional, creative and reliable. The level of personal attention you receive is excellent and the response time when working within a tight deadline is outstanding. I would highly recommend their services.”
Angela Laxton, Conference and Events Team Manager

“Paul produced some great designs for our Annual Conference promotional material and he and his team were of great help to us at the time. I would be happy to use him again.”
David White, Training Director

BID Event a Success for all

pndesign@mac.com — 2010-02-28T12:51:55+00:00

PNDesign organised and promoted an open meeting on February 3rd to inform and update the businesses of Beeston on the progess of the Business Improvement Distrct plans for the future.

MD Paul Newson and PR Manager Vivienne Tregidga worked hard to provide a Marketing and PR strategy which successfully attracted over 60 local businesses to the event - many more, in fact, than the Nottingham BID attracted to their recent meeting, according to local radio station Trent FM.

Presentations were made by BID Manager Matt Robinson, PNDesign, Trent FM and Nottingham University, on a wide range of proposals designed to promot Beeston to a wider audience over the next few years.

The branding, marketing and public relations strategy devised by PNDesign has been so successful in fact that it is attracting interest from BID UK as well as one or two other towns who may need our help!

Creative Christmas Card!

pndesign@mac.com — 2009-12-20T11:32:33+00:00

We’ve dispensed with the usual corporate Christmas card this year - and had a great time in the process! Let us know what you think!

Champagne for Project MC

pndesign@mac.com — 2010-02-08T12:43:42+00:00

You may recall that for our Christmas card last year we did something completely different - have you seen the video yet? Its on YouTube - just search for ‘pndesign’ and have a laugh on us!

For our Christmas newsletter we ran a simple competition to encourage people to read the newsletter and watch the video. It certainly worked, with a 400% increase in hits to our website and several hundred viewings of the video.

Steve Gregg, Sales and Marketing Manager of Project MC and the lucky winner of the competition is pictured (left) receiving the champagne from PNDesign MD Paul Newson. Steve said: “How delightful to be presented with a bottle of Moet champagne, thank you. I look forward to seeing the next edition of your newsletter, so please put me on the circular list.” We’re happy to oblige!

If you haven’t signed up for our regular newsletter yet, just get in touch and we’ll add you to the mailing list so you can see what you’ve been missing out.

New site for NEBA goes live!

pndesign@mac.com — 2010-01-21T12:20:59+00:00

The new website for NEBA (Nottinghamshire Education Business Alliance) has gone live. This is the largest site that PNDesign have managed to-date, and we are very pleased with the outcome - as is the client.

Louise Hawkings, NEBA’s Marketing & Communications Officer said: “PNDesign provided us with an excellent design service during our website re-development, creating a fresh and dynamic look for the site, reflective of the NEBA brand. I would have no hesitation in recommending PNDesign to anyone looking for a professional marketing service.”

PNDesign successfully tendered for the design of the new site after pitching against 4 other agencies. Teaming up with another local agency, WebFuel, provided the winning combination of design, brand management and software implementation which has given the site a completely new look and feel, complete with a CMS based news feed, calendar and many other resources for users to access.

PNDesign win tender to produce Beeston BID materials

pndesign@mac.com — 2009-08-06T19:01:58+01:00

PNDesign are pleased to announce that we have recently won the competitive tender to produce the branding and promotional materials for the Beeston BID (Business Improvement District).

PNDesign founder Paul Newson has also been welcomed onto the board of the BID itself, which will be rolling out its campaign for a better Beeston in the forthcoming months... watch this space! To find out more about the Beeston BID, visit www.beestonbid.org

Success in Stockholm with INSOL Europe Congress

pndesign@mac.com — 2009-10-31T18:43:30+00:00

Paul Newson, Managing Director of PNDesign, is delighted to have another successful INSOL Europe conference under his belt. “This is the fourth year in succession and it’s always a thrill to see my designs working so well.”

PNDesign produced the conference branding and all the promotional materials for the event, as well as set designs, banners and delegate materials including a 200 page workpack.

Caroline Taylor, INSOL Europe’s Director of Administration, commented: “My sincere thanks to PNDesign. Their professionalism and attention to detail has been second to none, resulting in high quality, eye-catching materials. We look forward to continuing to work with PNDesign.”

> Read the full report here

Easy as 123 for new numeracy website

pndesign@mac.com — 2010-02-06T17:51:49+00:00

PNDesign have recently finished the rebranding and design of David Sharp’s numeracy website at 3right.co.uk.

The site is designed to help school-children and learners of all ages improve their numeracy skills. Users log into their own account and can pick up from where they were last time, progressing through the different levels by getting at least 3 answers right in a row. The questions get progressively harder in line with the user’s ability. The service is available to schools on a subscription basis and is proving to be very popular for learners of all levels.

PNDesign’s role was to examine the way the site was used, especially the introductory sections, and re-brand the site to make it look more modern and user friendly.

Ten Top Tips for New Businesses

pndesign@mac.com — 2009-11-01T09:29:00+00:00

PNDesign have published a simple 10-point guide for new or young businesses, featuring very simple no-nonsense yet practical advice.

The guide was originally produced for the recent NewBusinessLive! event at Nottingham Arena, but has since been picked up by several publishers and training organisations who have asked up for permission to publish the article themselves, or include it in their training materials. Of course we are honoured to do so! It has even led to some mentoring work for Paul at Nottingham Trent University.

You can download our Top 10 Tips for New Businesses here, or read the guide on www.enterprisenation.com, by following this link