Branding
Beeston BID GO! Campaign
12/08/10 16:17
The Beeston BID (Business Improvement District) covers the centre of Beeston and includes over 500 businesses.
The businesses will benefit from a 5 year strategy delivering:
- Marketing and PR for each business as well as the town as a whole
- Bigger and better events
- A crimewatch initiative
- Engagement with the 33,000 students from in and around the area
- Unique touch-screen directories with dynamic mapping and advertisements
For more information, visit the BID website (www.beestonbid.org) or contact Vivienne Tregidga, campaign manager, on 07816 753664.
Is your Branding working?
16/07/10 11:31
A lot of people are unclear about what branding actually means, and how it works. If this is the case then it's possible that your branding is out of date and/or generally looking tired. Does it...
1. Make a good first impression?
2. Show that you are professional and serious about your service/product?
3. Demonstrate that you are a market leader in your field?
4. Memorable?
5. Clear and concise?
6. Reassuring and confidence building?
7. Consistent with your vision for the company?
8. Represent the reality of what your company delivers?
9. Encapsulate what your company sells?
10. Work well across all mediums: e.g. social networking, printing, signage, adverts, magazines and newspapers, badges, letterheads, brochures, pens, vehicles, packaging, presentations, conference material, products?
When you look at your branding are you sure it does everything that you need it to? Even if it misses just a couple of the points listed in above, then it is under performing and you will need to revisit it. I can guarantee that your competitors are strengthening their brand!
If you would like a brand review to make sure your brand is fit for purpose, contact us today and we'll arrange a free consultation.
Beeston BID Campaign Roll-Out
16/07/10 11:20
The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.
The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.
Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.
Further examples of our work for the BID can be found on our PR page.
PNDesign win tender to produce Beeston BID materials
06/08/09 19:01
PNDesign founder Paul Newson has also been welcomed onto the board of the BID itself, which will be rolling out its campaign for a better Beeston in the forthcoming months... watch this space! To find out more about the Beeston BID, visit www.beestonbid.org
Broxtowe Youth Council
06/03/09 10:44
“Broxtowe Youth Council decided they wanted a magazine for young people in Broxtowe and we approached PNDesign as they had been recommended to us by Broxtowe Borough Council. This was to be a magazine made by young people for young people and we met with them to discuss what sort of design, layout and material was to be put in it.
Their enthusiasm and patience has been paramount ever since!! It is not easy working with a group of approx 25 young people all shouting out their ideas but this is what they did and brilliantly.
It has been quite difficult in a lot of ways to collate articles and photographs from different areas of Broxtowe by different young people and get them over to PNDesign. Their designer Louise has come over to us, looked at what we have gathered together, discussed what we wanted to do and sorted out many of the technical problems we had. Her input has been invaluable and we could not have asked for better help. Her expertise and guidance has been second to none and without her personal help we would not have been able to produce such a glossy and successful magazine.
It has been so successful that it as been used as a model for other youth service areas.”
Jan Key, Youth Worker, Broxtowe Borough Council (Nottingham)
Conference branding for R3
01/02/09 09:40
“I have always found PNDesign to be professional, creative and reliable. The level of personal attention you receive is excellent and the response time when working within a tight deadline is outstanding. I would highly recommend their services.”
Angela Laxton, Conference and Events Team Manager
“Paul produced some great designs for our Annual Conference promotional material and he and his team were of great help to us at the time. I would be happy to use him again.”
David White, Training Director