Public Relations
Beeston BID GO! Campaign
12/08/10 16:17
The Beeston BID (Business Improvement District) covers the centre of Beeston and includes over 500 businesses.
The businesses will benefit from a 5 year strategy delivering:
- Marketing and PR for each business as well as the town as a whole
- Bigger and better events
- A crimewatch initiative
- Engagement with the 33,000 students from in and around the area
- Unique touch-screen directories with dynamic mapping and advertisements
For more information, visit the BID website (www.beestonbid.org) or contact Vivienne Tregidga, campaign manager, on 07816 753664.
BP Crisis Management
27/07/10 15:09
This incident with BP serves well to remind us that we are all vulnerable to outside influences that could seriously affect our reputation. When our reputation is damaged it can take years to regain.
So how can you ensure that your company is ready to positively handle a crisis that may not be your fault?
For example: What if the property next door burns down and seriously damages your premises, can you still deliver to your clients/customers?
Are you going to be able to reassure customers that you are still in business and performing at the same high standard?
Do your staff know what to say to everyone outside the building including journalists, family members, clients, and work colleagues?
There are a number of starting points that you can do today.
Run crisis management courses for your board members and staff to ensure they all know what to do and say.
Look at all the likely things that could happen and work up a crisis strategy around each one so that the plan can kick into action the instant something happens.
BP have taught us all a valuable lesson, don’t leave your Crisis Management up to chance by saying “it will never happen to us.” It can so therefore it might.
Posted by: Vivienne Tregidga
PR and Marketing Manager PNDesign.
Beeston BID Campaign Roll-Out
16/07/10 11:20
The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.
The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.
Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.
Further examples of our work for the BID can be found on our PR page.
Ready to take the Scalextric Challenge?
25/03/10 10:43
PNDesign, Scalextric, home of Formula One and Help for Heroes - all in the same sentence. Now I never saw that one coming!
Paul recently came across an opportunity to contribute to Help for Heroes, a charity for the wounded in Britain's current conflicts, and with a brother active in the RAF this is one charity close to his heart. Combined with child-long obsessions with Scalextric and Formula One, how could he not refuse to come on board as a corporate sponsor for this year's Scalextric Challenge?
With regional heats all over the country, this is something you can get involved in too - show your support by turning up and having a go. The fastest times will be put on a leader board and in October the top 32 will be invited to the British Racing Drivers Club in Silverstone for the final - could it get any better? Check out the Scalectric Challenge website for up-do-date news, leader board and a list of forthcoming heats.
Smile for the birdie!
24/03/10 15:02
Politicians are acutely aware of the power of photographs, probably more than they are of the policies they represent.
Aware that the public are getting wise to spin PR – something that gives the profession a bad name – the political PR machine is kicking off in a non-political way to draw interest into the campaign. Photography will also appeal to young people who are more likely to engage with pictures than words. This softly-softly approach is a clever way of starting the election campaign that we are all expecting to be an eye-gauging hair-pulling contest. It’s not going to be pretty!
The other side of this coin is the control the politicians are hoping to gain over their images. They want to be able to pick the pictures that make them look as if they are engaging sympathetically and empathetically with the public. They also want to be seen as the ‘nice guys’ who are taking everything the public say very seriously.
The winning team will be able to show off photographs that endorse the votes and the losing team will demonstrate those photographs that best say ‘you chose the wrong team’
Whichever way, we the public will be subliminally steered by images. What better way of achieving all these goals than to engage an official photographer?
This leads me onto your PR – don’t underestimate the value and power of a photograph/image. Think hard about what images are depicting your company ethos. What are they saying about you and could they say it better/stronger?
Contact our PR Manager, Vivienne Tregidga if you’d like us to help.
BID Event a Success for all
28/02/10 12:51
MD Paul Newson and PR Manager Vivienne Tregidga worked hard to provide a Marketing and PR strategy which successfully attracted over 60 local businesses to the event - many more, in fact, than the Nottingham BID attracted to their recent meeting, according to local radio station Trent FM.
Presentations were made by BID Manager Matt Robinson, PNDesign, Trent FM and Nottingham University, on a wide range of proposals designed to promot Beeston to a wider audience over the next few years.
The branding, marketing and public relations strategy devised by PNDesign has been so successful in fact that it is attracting interest from BID UK as well as one or two other towns who may need our help!