beeston
Beeston BID GO! Campaign
12/08/10 16:17 Filed in: Branding | Public Relations
The Beeston BID (Business Improvement District) covers the centre of Beeston and includes over 500 businesses.
The businesses will benefit from a 5 year strategy delivering:
- Marketing and PR for each business as well as the town as a whole
- Bigger and better events
- A crimewatch initiative
- Engagement with the 33,000 students from in and around the area
- Unique touch-screen directories with dynamic mapping and advertisements
For more information, visit the BID website (www.beestonbid.org) or contact Vivienne Tregidga, campaign manager, on 07816 753664.
Beeston BID Campaign Roll-Out
The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.
The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.
Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.
Further examples of our work for the BID can be found on our PR page.
BID Event a Success for all
28/02/10 12:51 Filed in: Events | Public Relations
MD Paul Newson and PR Manager Vivienne Tregidga worked hard to provide a Marketing and PR strategy which successfully attracted over 60 local businesses to the event - many more, in fact, than the Nottingham BID attracted to their recent meeting, according to local radio station Trent FM.
Presentations were made by BID Manager Matt Robinson, PNDesign, Trent FM and Nottingham University, on a wide range of proposals designed to promot Beeston to a wider audience over the next few years.
The branding, marketing and public relations strategy devised by PNDesign has been so successful in fact that it is attracting interest from BID UK as well as one or two other towns who may need our help!
PNDesign win tender to produce Beeston BID materials
06/08/09 19:01 Filed in: Branding
PNDesign founder Paul Newson has also been welcomed onto the board of the BID itself, which will be rolling out its campaign for a better Beeston in the forthcoming months... watch this space! To find out more about the Beeston BID, visit www.beestonbid.org