Beeston BID GO! Campaign
12/08/10 16:17 Filed in: Branding | Public Relations
The Beeston BID (Business Improvement District) covers the centre of Beeston and includes over 500 businesses.
The businesses will benefit from a 5 year strategy delivering:
- Marketing and PR for each business as well as the town as a whole
- Bigger and better events
- A crimewatch initiative
- Engagement with the 33,000 students from in and around the area
- Unique touch-screen directories with dynamic mapping and advertisements
For more information, visit the BID website (www.beestonbid.org) or contact Vivienne Tregidga, campaign manager, on 07816 753664.
Racing Cars, Speed and Networking!
The recent Monster Networking event, Thursday 8th July at Fraser Browns Solicitors in Nottingham was great fun for us. Well, mainly for me as I set the fastest lap time on the Scalextric Challenge course set up by Jim Cowan of Cowan Global Events.
My lap was the fastest on the night at 30 seconds dead but it wasn't fast enough to knock AJ Hall of Arnold off the top of the oveall leader board with an amazing time of 27.09.
Raising over £400 on the night in aid of 'Help for Heroes', this was an excellent way to network and have fun at the same time, we heartily recommend it.
PNDesign are proud to be corporate sponsors of the Scalextric Challenge. Check out their website for the current Leader Board and more information about a Scalextric Challenge event near you.
Smile for the birdie!
24/03/10 15:02 Filed in: Public Relations
Politicians are acutely aware of the power of photographs, probably more than they are of the policies they represent.
Aware that the public are getting wise to spin PR – something that gives the profession a bad name – the political PR machine is kicking off in a non-political way to draw interest into the campaign. Photography will also appeal to young people who are more likely to engage with pictures than words. This softly-softly approach is a clever way of starting the election campaign that we are all expecting to be an eye-gauging hair-pulling contest. It’s not going to be pretty!
The other side of this coin is the control the politicians are hoping to gain over their images. They want to be able to pick the pictures that make them look as if they are engaging sympathetically and empathetically with the public. They also want to be seen as the ‘nice guys’ who are taking everything the public say very seriously.
The winning team will be able to show off photographs that endorse the votes and the losing team will demonstrate those photographs that best say ‘you chose the wrong team’
Whichever way, we the public will be subliminally steered by images. What better way of achieving all these goals than to engage an official photographer?
This leads me onto your PR – don’t underestimate the value and power of a photograph/image. Think hard about what images are depicting your company ethos. What are they saying about you and could they say it better/stronger?
Contact our PR Manager, Vivienne Tregidga if you’d like us to help.
BID Event a Success for all
28/02/10 12:51 Filed in: Events | Public Relations
MD Paul Newson and PR Manager Vivienne Tregidga worked hard to provide a Marketing and PR strategy which successfully attracted over 60 local businesses to the event - many more, in fact, than the Nottingham BID attracted to their recent meeting, according to local radio station Trent FM.
Presentations were made by BID Manager Matt Robinson, PNDesign, Trent FM and Nottingham University, on a wide range of proposals designed to promot Beeston to a wider audience over the next few years.
The branding, marketing and public relations strategy devised by PNDesign has been so successful in fact that it is attracting interest from BID UK as well as one or two other towns who may need our help!