Business As Usual in Beeston

With the tram extension in Nottingham now well underway, it is more important than ever for businesses on the route to make sure people know they are still trading as normal despite the construction works. Building on previous branding for the town, PNDesign created the ‘Business As Usual’ campaign to emphasise the fact that although there are major road and building works affecting routes in and out of the town, most of Beeston’s businesses are trading as normal.

 

The campaign is asking people to see past the works and use the town’s facilities as usual, with graphics on vacant shop windows, several of the local buses and even the waste lorries.

 

Beeston BID Business As Usual Shop Poster