R3 Annual Congress, Cannes

We successfully tendered for the branding of the 2013 annual conference for R3, the Association of Business Recovery Professionals. For their event in Cannes, the client asked for proposals for the title of the event, which would portray their association as being on the leading edge of the industry, looking forward so that they can be prepared for whatever was to come.

 

R3 Workpack

 

With Cannes being on the sea-front, the inspiration came from the binoculars you find for looking out to sea. We carefully worded the title ‘View from the front’, having researched their previous events and finding that a simple title with just 3 or 4 words had worked best in the past. The concept was applied to all the marketing materials before the event, delegate workpacks, presentations and set design at the event.